Come on Barbie, Let’s Get on the Barbie Botox Trend

What is the Barbie Botox Trend? You don't have to go to Barbie Land to get in on TikToks latest beauty trend

You don’t have to go to Barbie Land to get in on TikToks latest beauty trend.

Hi Barbie! The latest beauty trend in is “Barbie Botox” – where patients are injecting neuromodulators such as Botox , Xeomin or Dysport  into their trapezius muscles (neck and shoulder) to give themselves the sought after look of the world’s most famous doll, Barbie. Following the release of the film, the #barbiebotox hashtag has gained over 11 million views on TikTok. Dr. Stephen Bracci, founder of VERVE Medical Cosmetics, is here to break down what this means, the results, and his opinion on achieving this Barbie look. 

What is the Barbie Botox Trend?

Barbie Botox is a procedure in which botulinum toxin, more commonly known as Botox, is injected into the trapezius, located in the upper back. The aim is to achieve a slimmer appearance in the neck area.

It’s not uncommon to have Botox injected into various  muscles for the purposes of a slimmer appearance – a good example is the use of Botox for the jawline slimming by injecting the masseter muscle.

Why is TikTok calling it Barbie Botox?

This term has gained popularity due to its association with young women trying to mimic the look of Margot Robbie after the release of Greta Gerwig’s ‘Barbie’. Another term for this procedure is traptox, which is simply short for trapeziusBotox. 

Is injecting Botox into the trapezius muscle common for cosmetic purposes?

Getting Botox injected into the trapezius muscle for cosmetic reasons is considered “off-label.” Traditionally, it has been primarily used to alleviate pain, neck tension, and migraines.

Is Barbie Botox a cost-effective beauty trend for neck slimming?

Although this treatment is generally safe, it often necessitates significant amounts of Botox units, which may not be the most cost-effective approach to achieving a slimmer neck.

What’s the most popular Botox neck treatment at Verve?

A highly favored option for neck enhancement at VERVE involves using Botox to target the vertical, rope-like bands that appear in the front and sides of the neck. This treatment reduces their visibility and can result in a younger, firmer neck appearance.

The above treatments are considered off label and should be provided by an experienced injector.